How to measure if your church's social media is working

Most churches track likes and followers, but those numbers rarely predict Sunday attendance. Here are the three numbers to watch:

1. Leads captured. New people who share their info because they want to visit.
2. Conversations started. Real DMs that create next steps toward a visit.
3. Conversions. People who actually attend for the first time.

Review these weekly. If they’re flat, adjust your calls to action and your content topics. If they rise, double down on what’s working.

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Why these metrics matter

Every church wants to reach more people, but vanity metrics like follower count or post likes don't tell you whether your social media is actually bringing people through your doors. When you focus on leads, conversations, and conversions, you're measuring real discipleship potential—not just digital engagement.

Think of it this way: a post with 500 likes but zero leads is less valuable than a post with 50 likes that starts 10 conversations and brings 3 new visitors to your church.

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How to start tracking what matters

Set up a simple spreadsheet with three columns: Leads Captured, Conversations Started, and Conversions. Update it weekly with numbers from your DMs, contact forms, and guest check-ins. Within a month, you'll see patterns that show which content types and calls to action actually move people toward visiting.

If you're not seeing growth in these areas, it's time to rethink your strategy. Are you asking people to take a next step? Are you making it easy for them to reach out? Are you responding quickly to inquiries?

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Ready to turn your social media into a guest system?

We've helped dozens of churches transform their social media from a content treadmill into a proven system for welcoming new guests. If you want to see how these three metrics can work at your church, let's talk.

→ Book a free 30-minute call and we'll show you exactly how to track and improve leads, conversations, and conversions at your church.

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