How we create a content calendar in Asana for a nonprofit's social media

If you’re just starting out on social media for your nonprofit, the idea of planning content can feel overwhelming. But with a solid, repeatable plan, it gets much easier! A content calendar for your nonprofit helps you stay organized, consistent, and ensures your posts connect with your audience.

Here’s our straightforward guide to building a content calendar that will grow with your brand and keep things simple.

‍

Step 1: Plan the content pillars

Don’t worry about reinventing the wheel every time you post. Stick to a few types of content that work well for any audience:

• Awareness: Who are we and who do we serve?
• Consideration: How is your organization is different from adjacent organizations?
• Conversion: What is the #1 action you want people to take?

A mix of these types will keep your feed interesting and engage different segments of your audience.

‍

Step 2: Build a content calendar

A content calendar helps you plan ahead, so you’re not scrambling to post at the last minute. Here’s how to create one:

• Decide how often to post: Start with 3–5 times per week, then increase as you get comfortable.
• Schedule posts: Use a tool like Asana to schedule your content ahead of time and keep everyone on your team aligned.
• [Use the Asana template here].

Consistency is key for your nonprofit's social media—just stick to a schedule that works for you.

‍

Step 3: Repurpose existing photos and videos

You don’t have to create brand-new content for every platform. Use what you have in your camera roll to get started.

• Turn a blog post into several Instagram posts.
• Take a popular Facebook post and turn it into an Instagram Story.
• Use the same piece of content but tweak it for different platforms.

This way, one idea can go a long way across different channels.

‍

BONUS: Step 4: Track social media growth

Once you’ve posted content, keep an eye on how it performs. Look at things like:

• Likes, comments, shares: Are people engaging with your nonprofit's posts?
• Follows: Are your posts attracting new supporters for your nonprofit?
• Clicks: Are people clicking links to your nonprofit's website?

Over time, you’ll start to see patterns in what works best. Use this information to adjust your content plan moving forward.

Creating a content calendar doesn’t need to be complicated. Start small, stay consistent, and experiment with different types of content to see what your audience likes.

Remember, the key is progress, not perfection!

Talk soon,

Crane Media

‍