How we create winning social content for nonprofits

At Crane Media, we help nonprofits tell their stories effectively on social media. Here's our proven weekly content strategy that drives engagement and supports your mission.

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Monday: Quick Wins

We create carousel posts showcasing "3 Ways to Make a Difference Today" - breaking down support into simple, actionable steps your followers can take immediately.

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Tuesday: Impact Stories

Our "Impact Spotlight" series features powerful beneficiary stories, showing donors exactly how their support transforms lives.

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Wednesday: Insider Access

We turn your daily operations into engaging content, giving followers an authentic look at your team in action through a “Day in the Life” video

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Thursday: Mission Focus

We translate your core mission into bite-sized, shareable content that connects with supporters' values.

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Friday: Video Day

Video stories capture attention and drive engagement through authentic storytelling and calls to action. We’ll leverage any existing video content you have already to make this happen.

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Weekend Strategy

We keep momentum going with  team features on Saturday and inspirational focused content on Sunday.

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Our Content Standards

• Always authentic, never forced
• Strategic mix of formats for maximum engagement
• Built-in conversation starters
• Clear impact metrics
• Consistent, reliable posting schedule

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Our approach isn't just about creating posts…it's about building an engaged community that actively supports your cause. Every piece of content we create is designed to spark conversation and drive meaningful action.

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