We used this strategy to increase supporter engagement for a nonprofit

Running a nonprofit is no easy task. Between juggling operations, programs, fundraising, and staff, finding time to create content that truly moves the needle on supporter engagement can feel impossible—like trying to hit a 90-mph MLB fastball.

We're going to show you one content strategy that's really working right now, with an actual organization that has figured it out.

The strategy: Using story-driven video filmed on your phone

That’s it. No massive production budget required. No complicated scripts or editing tools. Just quick, 60-90 second vertical videos filmed on your phone, telling real stories about real people.

This format is proven to work because:

1. It’s authentic and feels personal.
2. It’s scroll-stopping in a feed full of polished ads.
3. It’s easy to create consistently, which builds trust over time.

You don’t need viral dance moves or fancy lighting—just a willingness to show up and tell a true story.

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What it looks like in action:

Take the example of Help One Child, a nonprofit serving families involved in foster care. They’ve embraced this low-lift, high-impact approach to social media storytelling—and the results are powerful.

Instead of pushing out generic content, they’re creating short videos that spotlight families, volunteers, and the day-to-day work that makes their mission come alive. The videos are easy to film, quick to edit, and deeply engaging to their audience.

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Why it works

This content strategy helps nonprofits:

1. Humanize their mission with real stories
2. Build trust and connection with their community
3. Increase engagement without burning out their team

Most importantly, it’s sustainable. You don’t need to overhaul your entire content plan—you just need to commit to showing up consistently with a simple, story-first approach.

Perfection isn't the goal.

At Crane Media, we always say:

“Being consistent with a simple approach beats perfection with your content.”

Supporters want to connect with your mission. They want to know who you are, what you stand for, and how they can help. Don’t let the fear of getting it perfect stop you from telling your story.

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Video Walkthrough

Need help building a content strategy that actually works for your nonprofit?

Let’s talk. We’d love to help you show up online in a way that’s consistent, clear, and true to your mission.

Talk soon,

Crane Media

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