Help One Child

Previously, Help One Child’s brand was difficult to identify on Instagram’s main feed. Posts were mainly text-based, relied heavily on stock imagery, and lacked a cohesive visual identity. There was little to no consistency in colors, fonts, or branding elements, making it challenging for followers to recognize posts as part of Help One Child’s mission. The feed didn’t clearly tell the story of the organization’s impact.

With Crane Media, Help One Child’s brand is now immediately apparent on Instagram’s main feed. Posts are diverse with a mix of text based graphic posts, video Reels, and organic imagery. Now there’s a consistent use of HOC brand colors, fonts, and branding elements. The online community can now recognize posts as part of Help One Child’s mission. The feed is sharing more stories and showcasing the organization's impact.